Careers At Beautycounter
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E-Commerce Merchandising Manager

Department: Digital/EComm
Location: Santa Monica, CA

Beautycounter is a disruptive beauty brand that creates and sells safer, high-performing skin care and color cosmetic products. Our mission is to get safer products into the hands of everyone. We work toward this mission by creating best-in-class products with ingredients that have passed our rigorous ingredient selection process. We also work on market and policy initiatives to raise the bar of safety for the entire cosmetics industry. We pride ourselves on our commitment to transparency.

In this role you will:

  • You will be our in-house expert on all things Ecommerce working to optimize the customer experience of our web store through continuous testing and iteration. Managing promotions, product launches, flows, category pages, landing pages, etc.
  • Work closely with the product, marketing and operations teams to ensure timely and efficient product and promotion launches.
  • Partner with the Head of Ecommerce and paid marketing team to optimize paid search, paid social, SEM, shopping, display/retargeting and email marketing.
  • Identify SEO optimization opportunities and work with our tech/product team for implementation
  • Use trends, markets, and consumer insights to identify growth opportunities
  • Leverage analytics, site testing, technology tools, and reports to monitor, recommend, and implement optimizations and enhancements to the e-commerce store
  • Partners cross-departmentally to support the strategic planning, testing, assets creation and execution of all Ecommerce initiatives
  • Develop and implement strategies in conjunction with Marketing, Media, PR and Social Teams to optimize conversion rate and AOV
  • Partner with marketing, creative and technology departments to conceptualize and test campaign concepts
  • Lead strategic partnership to elevate customer experience through unboxing, gift with purchase, trial bundles/products, upsell/cross-sell etc.
  • Lead and manage customer retention program
  • Partner with CRM Manager to develop and optimize loyalty program
  • Partner with paid digital marketing team to develop best-in-class customer experiences with the goals of increasing customer engagement, conversion rate while reducing CPO


  • 3-5 years experience working in e-commerce site merchandising and digital acquisition
  • Knowledge of the health and beauty space a bonus
  • Passionate about consumer insights and how the data affects merchandising and customer experience
  • Bachelor's Degree in Marketing or related field
  • Knowledge of the digital ecosystem and online marketing tactics
  • Ability to work successfully cross-functionally

At Beautycounter we are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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