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Acquisition Marketing Manager

Department: Digital Marketing
Location: Santa Monica, CA

One by one, we are leading a movement to a future where all beauty is clean beauty. We are powered by people, and our collective mission is to get safer products into the hands of everyone. Formulate, advocate & educate- that's our motto for creating products that truly perform while holding ourselves to unparalleled standards of safety.

Why?

It's really this simple: Beauty should be good for you.

Role Description: The Acquisition Marketing Manager is a key member of the ecommerce team and will be responsible for driving new customer acquisition/growth across multiple paid digital media tactics.

This position reports to the Sr. Director of Digital Marketing.

RESPONSIBILITIES:

  • Lead acquisition strategy for the Beautycounter.com ecommerce business
  • Manage and grow paid media channels such as paid social (including but not limited to Facebook/Instagram), paid search (SEM) and shopping (PLAs)
  • Monitor and analyze data regularly to ensure programs are performing optimally
  • Manage third-party digital marketing vendor relationships
  • Evaluate new acquisition/digital marketing opportunities
  • Partner with creative and content teams, product, analytics and other internal teams
  • Support business initiatives as needed such as promotions, product launches, seasonal brand campaigns, etc.

REQUIREMENTS:

  • 4-6 years in digital marketing/media buying
  • Strong understanding of consumer goods and ecommerce industry
  • Hands on experience with paid social media, including Facebook and Instagram required
  • Experience managing paid search (SEM) and shopping (PLA) campaigns required
  • Strong analytical skills
  • Highly detail oriented and organized
  • Good communication skills; written, oral and inter-personal

Education Minimum Requirements/Equivalent:

  • Bachelorís degree from four-year college or university

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