Careers At Beautycounter
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Email Marketing Manager

Department: Digital/EComm
Location: Santa Monica, CA

Beautycounter is a disruptive beauty brand that creates and sells safer, high-performing skin care and color cosmetic products. Our mission is to get safer products into the hands of everyone.  We work toward this mission by creating best-in-class products with ingredients that have passed our rigorous ingredient selection process.  We also work on market and policy initiatives to raise the bar of safety for the entire cosmetics industry.  We pride ourselves on our commitment to transparency.

We are currently looking for an Email Marketing Manager.  

In this role you will:

• Create yearly marketing editorial calendar and production schedule across all points of content production: merchandise, design, web production and IT
• Manage automated and triggered email programs
• Lead design and functionality of all non-responsive emails, implement new esponsive email templates
• Perform database cleaning and implement engagement filters to increase email deliverability while decreasing email cost, and increasing both open and conversion rates YOY
• Create custom excel dashboard for tracking all email analytic data broken out by dates, segments, mailings and promotions
• Identify database issues and worked with technology to fix current issues and mitigate any chances of future issues
• Create A/B testing schedule and modify subject lines, images, colors, placement, send times, send days and frequency of emails within segments, based on customer behavior
• Manage large email lists with heavily segmented groups ensuring all promotional messaging and dynamic code was accurate 

Qualifications:

  • Bachelor’s Degree in Marketing, Communications, Statistics or related field
  • 4+ years of experience in digital/email marketing
  • Experience working with ESPs and email vendors
  • Experience with key email metrics to support and recommend innovative marketing strategies
  • Knowledge in CAN-SPAM and email best practices
  • Experience with HTML Coding
  • Ability and willingness to quickly learn tools and processes
  • Impeccable attention to detail and quality assurance
  • Excellent organizational skills
  • Ability to work in fast-paced environment while meeting aggressive deadlines
  • Experience working effectively with cross-functional partners
  • Ability to multi-task multiple projects, manage competing priorities and successfully deal with last-minute changes

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